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Label:Wiley
Languages:
English,English,English,
Manufacturer: Wiley






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Product Description:
This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.

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Strategic Management

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Customer Reviews: Average Rating:

Rating : - excellent text, though lots of room for improvement
I am an MBA student at MIT. We use this textbook in our Strategy course.

My opinion is that this textbook is very valuable. I have ready it very carefully, and it has had a tremendous impact on the way that I approach strategic issues. However, the book is poorly organized and the writing is opaque at times. This means that the benefits of the book become apparent only after careful and repeated readings.

The most important content of the book consists of the frameworks it provides. But these frameworks are not consistently labeled, numbered, or organized -- so the reader has to go to get great effort to pull them out and categorize them. Once found and understood, these frameworks are very valuable. I hope that future editions of the book will do a better job of explicitly enumerating and organizing these frameworks.

In summary, if you are willing to put in the time to carefully read and digest this book, it is highly valuable. But a superficial reading will be of little benefit.

As a final note, this textbook is much enhanced if it is read in conjunction with the many business school cases it references (such as EMI and CT scanners, or Disney and diversified acquisitions). The book itself provides only a few examples.

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