Marketing: An Introduction Amazon Price: $137.99 Availability: Usually ships in 24 hours Prices subject to change. Buy this item from AMAZON.COM This item ships for FREE with Super Saver Shipping. Label:Prentice Hall Languages: English,English,English, Manufacturer: Prentice Hall Sponsored Links

Editor Reviews: Product Description: This Kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and practical way. Coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) instructional support—cultivating an efficient, effective reading and learning environment. Topics include marketing in a changing world; strategic planning and the marketing process; the global marketing environment; marketing research and information systems; consumer and business buyer behavior; market segmentation, targeting, and positioning for competitive advantage; product and service strategies; new-product development and life-cycle strategies; pricing considerations and strategies; distribution channels and logistics management; retailing and wholesaling; advertising and public relations; personal selling and sales promotion; direct and online marketing; the global marketplace; and marketing and society. For practicing Marketing Managers/Marketing Representatives or anyone involved in the marketing, advertising, or selling of goods and services. + Read more.... Marketing: An Introduction Amazon Price: $137.99 Buy this item from AMAZON.COM This item ships for FREE with Super Saver Shipping. Customer Reviews: Average Rating: Rating : - Unsatisfied Customer I ordered this book on July 16, 2008 and I was suppossed to receive it between July 23rd and August 7th. Today is August 17th, and I have not received anything. I have tried to contact the seller on two seperate occassions (August 6 and August 11), and I have not received a response. + See Full Customer Review

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