Editor Reviews:

Product Description:
Music-video-director-turned-auteur Michel Gondry continues to charm with his low-tech offering BE KIND REWIND. Set in dreary Passaic New Jersey the comedy centers on two of the town's residents: trouble-making Jerry (Jack Black) and well-meaning Mike (Mos Def). Mike works in a video store in an age where the VHS is long dead but the store's owner Mr. Fletcher (Danny Glover) doesn't seem to be in any hurry to change. When Mr. Fletcher leaves town for a trip he entrusts his store to Mike with one piece of advice: don't let Jerry in the store. But after some mischief Jerry returns to the store in a strange state. Not only is he weirder than usual but he's also magnetized which causes the entire store's stock to be erased. In order to keep the struggling business afloat Mike and Jerry begin remaking the films in the store one by one. Their hilariously low-budget versions of films such as GHOSTBUSTERS and RUSH HOUR 2 soon begin to draw attention and business to the store but that creates a whole new set of problems for the pair. Though Gondry's three previous fiction films--HUMAN NATURE ETERNAL SUNSHINE OF THE SPOTLESS MIND and THE SCIENCE OF SLEEP--were all essentially love stories BE KIND REWIND captures another kind of romance. Both the writer-director and his characters are in love with the cinematic medium itself and their devotion shows. BE KIND REWIND doesn't reach the heights of ETERNAL SUNSHINE but it doesn't seem to be aiming for that genius. This is simply a hilarious comedy fun for film fans of all stripes which celebrates the sheer joy of watching and making films.System Requirements:Running Time: 101 minutesFormat: DVD MOVIE Genre: COMEDY/BUDDY FILMS Rating: PG-13 UPC: 794043121470 Manufacturer No: 1000038873

Amazon.com:
A daffy, adorable, and very funny celebration of DIY spirit, Be Kind Rewind stars Mos Def (The Hitchhiker's Guide to the Galaxy) as Mike, a clerk at a failing video store in a rundown New Jersey neighborhood. When his friend Jerry (Jack Black), who's been magnetized in a power station accident, wipes all of the videotapes blank, the two of them decide to recreate the movies themselves rather than face the store's owner (Danny Glover). The pure charm of Be Kind Rewind can't be captured in that spare plot synopsis. The blend of the movie's great cast (which also includes Mia Farrow, Melonie Diaz of American Son, and Sigourney Weaver) and pitch-perfect writing and direction from writer-director Michel Gondry (director of Eternal Sunshine of the Spotless Mind, writer-director of The Science of Sleep) culminates in a truly delightful movie--sweet without being saccharine, richly comic without irony or sarcasm (which, given the presence of Black, is surprising), sentimental without losing sight of the hard edges of life. Mos Def turns in a standout performance, deeply sympathetic without a moment of grandstanding. An absolutely winning film. --Bret Fetzer

Rating : - different from what i thought it would be
the trailer makes this movie look like a jake black free for all comedy. i am not a big fan of j. black but i was looking for a stupid movie to enjoy while a little drunk. i really enjoy mos def's character in 16 blocks so i was happy to see him in something different. my problem with this movie is that its actually a warm felt movie with a different plot and very moving performances. it was a good movie just different from what the trailer looks like